This is a set of products for selection and delivery of the most suitable content for users of an interactive channel, in accordance with their profiles.

CDS employs innovative technology to increase and improve Business carried out over the Web. Its objectives are customer satisfaction and loyalty by means of customisation of the contents, and increased returns on business investment from improved effectiveness of the web postings.

The preparation of User Profiles makes use of the information available along a number of axes: registration data, web site activity, and purchases made or sections visited. Owned segmentation tools are used for unsupervised location of significant and homogenous groups of users.

Optimum Delivery functions with the definition of user groups and the individual responses to the recommendations provided, using collaboration-enrichment techniques: all members of the group benefit from the information supplied by each individual. The Delivery of Contents function may be configured and monitored in accordance with the rules and strategies outlined by the Business units. The product also features assistance with the creation of business campaigns and report modules for monitoring and analysis.

Content Delivery Suite in depth (PDF 74 Kb)